UK Levy Board for Meat, Dairy and Cereals Client since 2007

Objective

Raise the profile of UK Red Meat in the Portuguese market and open multiple supply chains to increase sales for Exporters

Response

We have

– sponsored multiple events with UK Meat,

– brought many importers to visit UK processing units

– organized labeling for importers and design packaging for retail promoting the Quality Standard Mark

– organized many tastings at the point-of-sale

– launched Bifelovers.pt in 2021 which is now the leading website to promote Quality Meat in Portugal

– developed programs to promote and business development for UK breeds such as Hereford

– sponsored key HORECA events to promote UK Lamb

– organized Trade Missions in Sub_Saharian_African countries for more than 10 years up to now

– organized fact finding missions throughout the Middle East countries