Launching tearless onion innovation – Sunions brand into an own label focused onions category in the UK
Objectives
Identify UK market potential for new brand of tearless onions, plan route to market and launch
Response
- Carried out a full market assessment identifying points of difference, commercial opportunity and analysis of supply chain
- Prepared 3 year commercial plan with roll-out across 3 major retailers
- Pack format, Brand and packaging design managed by GSUK
- Consumer testing
- Set-up supply chain and identified primary launch target retailer
- Pitch and launch trade and consumer launch plans developed
Results
- Managed to achieve first branded product launched into onions category
- Listing confirmed with Waitrose across all major UK stores and online
- Launch secured significant trade and consumer PR incl national TV and media
- Trade and support package to drive trial and repeat sales
- Confirmed continued listing for Y2
- Plans in place for other retailer introductions