World Meat Free Week

From 17th to 23rd June 2019, we celebrated the World Meat Free Week. This global initiative returns to put a spotlight on the importance of reducing our meat intake for the sake of our planet by encouraging people to make at least one meal meat free. Switching to meat free instead of meat has a huge impact on the environment. You reduce your water consumption, CO2 emissions, and so on!

Green Seed Belgium helped supporting this initiative in Belgium. We involved schools & companies to participate to the World Meat Free Week, together with foodservice player Compass Group. The vegetarian offer in the canteens got extended, tastings of Quorn were prepared by chefs. By communicating on the benefits of eating meat free and getting people to try the delicious vegetarian meals, people realised how easy it is to change in food habits.

The result? Happy consumers, delicious meals and a great gesture for the planet. A big thank you to all!