New Opportunities for Private Label Manufacturers

The increase in brand listings (and recently even brand promotions) in discount not only accounted for a slight drop of 0.5% in the private label share in 2018 but also for challenges in grocery retail to find new ways and strategies to differentiate from competition.

Large food retailers have identified their value-added private label products as the main tool for differentiation in order to win consumer loyalty and have continuously developed and fine-tuned their product ranges in this area.

Of course, this leads to greater opportunities along with new challenges for private label manufacturers: An increasing variety of products, regional differences and extremely detailed retailer specifications now require producers to master a high level of complexity.

In addition, an increasing pace with quickly rotating product variants and new upcoming topics, such as the reduction of sugar or the avoidance of plastic packaging, call for clear dedication, and consequently, a high level of service orientation towards retail partners.

Retailers depend strongly on capable private label suppliers with a high level of expertise. This is an opportunity for international manufacturers to contribute unique products to German retailers’ private label ranges.

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Green Seed Germany GmbH

Nicole Günther

Tel. +49 69/ 971 291 25

E-mail: nguenther[at]greenseedgroup.de