French market shares: E Leclerc and Lidl with steady steps

From August 5 to September 1, Leclerc recorded the largest increase in sales of PGC and self-service fees with a jump of 0.6 point to reach 21.9% market share. According to Kantar, this dynamic is due to “an increase in traffic linked to the recruitment of more than 500,000 households and the maintenance of the frequency of purchase of the brand’s customers”.

With a gain of 0.4 points, Lidl reaches again the 6% market share. In August, the German-born distributor captured 5.9% of French household spending. “Lidl has attracted more than 400,000 new homes in its stores while benefiting from well-oriented baskets,” says Kantar.

The other winners of the period are the Musketeers and System U. The group of Musketeers gained 0.3 points and weighs 15.2% of the expenses over the month of August. 14.1% for the only Intermarché brand. The New Traders, meanwhile, also gain ground (+0.2 points) and reach 11.5% of market share over the period.

The month of August and the start of the season, however, were much more difficult for other distributors. According to our information, the Casino and Carrefour groups suffered the most, with respective decreases of -0.7 points and -0.4 points.

SOURCE : https://www.internationalsupermarketnews.com/french-market-shares-e-leclerc-and-lidl-with-steady-steps/