France Launch Its First Entirely Vegan Butcher

Carrefour has launched the first-ever Vegan butcher. The collaboration with Dutch brand, ‘The Vegetarian Butcher’ promotes a plant-based diet for the meat-loving French.

The retailer will have various alternatives on offer including Soy-based mince at €13.90 per kilo, Chicken-style chunks, Burger patties at €12.90 per kilo and ‘Chicken’ nuggets.

Carrefour said on social media, “Bringing these two types of products together simplifies the shopping experience for our customers who want to go vegan. Carrefour is the first major retailer to market these delicious products that have already won over Burger King.”

Vegan butcher shops are becoming increasingly popular, with shops opening in Chicago, Minneapolis, and the UK among other places.
Most recently, France decided to get in on the trend and has opened its very first vegan butcher counter! The vegan butcher shop will be opened in a corner of the supermarket chain and will feature vegan options mechanized in a butcher shop-style manner.

The news of the vegan butcher shop opening in France shows just how much the market is changing. France is notorious for consuming a lot of animal products and having low rates of veganism, but a report from the research institute Xerfi revealed that sales of vegan and vegetarian products are slowly increasing.

Between 2019 and 2020 alone, sales of plant-based products rose by 17%. They expect the market value in the country to increase to around $700 million in the coming years. It’ll be interesting to see how the market continues to shift in favour of plant-based products.