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Investigating opportunities for fruit spreads in German grocery retail

Brief & objective

Identify potential trade customer partners for business development of private label or brand in Germany for Irish Folláin.

Result

3 buyer meetings at PLMA and the listing of 5 SKUs in over 150 stores of regional supermarket chain tegut.

Action Green Seed Germany

  • Identification of potential trade customers based on certain criteria
  • Buyer engagement by phone and e-mail
  • Set-up of face-to-face meetings
  • Meeting assistance
  • Management of supplier set-up
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