Nutrition trend: convenience food & food to go
In the current nutrition trend report, The Nutrition Hub highlights that convenience food & food to go has established itself as one of the top trends in the nutrition industry. A total of 170 German experts were consulted, identifying significant developments in family nutrition, product development, and content creation.
Key Insights:
- Health and Sustainability: The trend is increasingly moving towards healthier, more sustainable, and plant-based options. This reflects a growing consumer demand and willingness to pay more for better quality but not necessarily in investing more time in preparation.
- Technological Support: Digital connections and smart technologies, such as apps and smart kitchen devices, make cooking more efficient and reduce the effort involved, thereby allowing more time for communal eating.
- Social Changes: Changes in the working world and increasing mobility mean that people are eating on the go more frequently. This promotes the demand for conveniently packaged, nutritious, and affordably priced products.
- Individualisation and Identity: Social media and cultural shifts are influencing eating habits and fostering an awareness of individual nutritional needs and preferences.
What is strengthening the trend for convenience food & food to go?
- Changing gender roles in society: Advancing equality in society means that the responsibility for food provision and care work is more evenly distributed among the adults in a household. This enhances the demand for quick, easy-to-prepare meals that require little culinary knowledge.
- New Work and Flexibility: The world of work is changing, and meals are increasingly being consumed outside the traditional family setting. This requires flexible meal solutions that can be integrated into the fast-paced and mobile everyday life.
- Mobility: Increasing mobility demands ready-to-eat, conveniently packaged, and nutritious products that are healthy, sustainable, and fresh, yet also affordably priced.
- Individualisation: Eating is increasingly becoming a platform for identity and lifestyles, influenced by social media. This promotes the demand for diverse, adaptable meal options.
Outlook and Solutions:
The experts predict that the trend will continue, driven by a desire for flexibility in everyday life. It is expected that technological advances will continue to make everyday life easier and make healthier meals more accessible.
The Nutrition Hub is a leading think tank and expert community specialising in the future of nutrition. Based in Germany, the Hub brings together nutrition experts, scientists, and industry leaders to collaborate on innovative solutions and strategies for the nutrition industry.
Photo Credit: © Nutrition Hub
To get in touch with our Germany team