Themenbild Discounter Elzach 19 07 2014 Werbeschild Logo Aldi Süd EP_dfg

ALDI South to list more than 50 brands

The fight with Lidl is becoming more and more aggressive since it was announced recently that over 50 new branded products will be listed in ALDI South before year-end 2015. This includes products for Saturday promotions as well as permanent listings.

One of the stronger new brands will be the Nestlé-owned Wagner pizza at a new low price of € 1.69. In other leading retailers, the price is around € 2.50. Similar price changes have led to immediate reaction from Lidl and Kaufland (Lidl-owned No. 1 superstore group).

This means that overall chances for branded manufacturers were never higher at ALDI. Call Green Seed Germany to see if we can be of assistance.