Almost a third of Germans now buy food online

Before the Corona crisis rather a niche business, now an interesting alternative for many consumers – Food Online is currently gaining in importance in Germany.
Whereas 16 % used to order food online either frequently or from time to time,  now 30 % do so according to a survey by the German digital association Bitkom.
Apart from Amazon, German online supermarkets are particularly popular online grocery shopping destinations.

Organic, regional, vegan and “animal-free meat”
These key cornerstones are causing a change in the values of food and are becoming even more relevant in the corona crisis. Never before has the term “farm shop” been googled as frequently as in Spring 2020 according to trends and innovation expert Prof. Peter Wippermann.