preloader image preloader image

BLUE DIAMOND: The world’s favourite almonds

  • Blue Diamond is a US Company, and the largest Almond company in the world, representing 3000 almond growers.
  • 50+ % market share in the US.
  • Green Seed France introduced BLUE DIAMOND to the French retail market and now handles its day-to-day activities to help grow the brand.
  • Has enjoyed annual sales growth of 40+ % since national launch in France in 2012.
  • 5 Blue Diamond products currently listed in France.
  • Available in 3 major retailers (Monoprix, Carrefour, Casino).

GSF’S ROLE IN GROWING DORSET’S BUSINESS:

  • GSF conducted an initial assessment study of the French aperitif market, in order to evaluate the potential for Blue Diamond products.
  • We identified the most marketable products in their range, recommended leading distribution partners and suggested logistical options.
  • In collaboration with GSF, Blue Diamond developed specific packs for the French market.
  • Blue Diamond’s products were launched in 290 Monoprix stores (July 2012) , CARREFOUR stores (national listing in HM & SM in Oct 2013), and 104 Hyper CASINO stores in 2015
  • Strong online presence achieved through high-quality communication and management of web content.
Back To Case Studies