Breakdown of Portugese Retail Market as Mercadona continues to disrupt

The table highlights grocery retailer market shares in Portugal from 2023 to 2024.

The major disruption factor has been the increase of Mercadona from 5.9% to 7% share with just 50 stores. The Spanish retailer plans to continue its expansion adding more 10 stores in 2025 and finally entering into Lisbon. It is assured that this trend will continue over the next few years.

Jerónimo Martins group through their Pingo Doce shops was the other winner by increasing 0.6% to 21.7% and narrowing the gap to Sonae (Continente stores) whose market share slightly reduced to 26.6%.

The table doesn’t reflect yet the acquisition of Minipreço by Auchan. Their combined share of 6.7% places them at the same level as Intermarché. Both groups are losers in this process. 

Also worth noting is that Aldi, despite its efforts and shop openings is still below the 3% mark, which means their progression in the Portuguese market is lagging behind expectations. 

Other retailers such as Leclerc or El Corte Inglês are also present in the market but their market shares are less than 1.5%.

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