Carrefour France Open Up Its Marketplace To Independent Retailers For Free

Through its marketplace, which currently focuses on food, Carrefour provides small retailers with an accelerated solution for digitising their businesses, and is making it free to use during the lockdown.

In June 2020, Carrefour launched a food marketplace which has already made products from more than a hundred retailers available to some 15 million people in France. 52% of these are SMEs, very small companies and start-ups.

During the pandemic, to help food producers and retailers affected by the lockdown speed up their adoption of digital technologies, the Carrefour group is giving them free access to its marketplace until the end of 2020. This will give these new retailers free access to a very wide customer base without having to spend anything on marketing, and without needing to undertake any emergency development work on their own websites.

Retailers can simply contact the Marketplace development unit and they will be able to digitalise their business in under a week.

Currently specialising in food, Carrefour’s Marketplace will gradually open up to non-food products with the Black Friday sales event scheduled for the end of November 2020.

Source: https://internationalsupermarketnews.com/carrefour-france-open-up-its-marketplace-to-independent-retailers-for-free/