Carrefour Italia and Just Eat collaborate to strengthen grocery delivery
A partnership between the retailer and the digital food delivery company has been confirmed. The objective: to further expand the home shopping delivery offer in Italy.
Today Carrefour Italia and Just Eat announced a new partnership, with the aim of further expanding the offer of home shopping delivery in Italy. To use the service, consumers simply order groceries from their home, choosing from a wide range of products, from fresh products such as meat, fish and vegetables to products for daily care.
Already active in the cities of Milan, Rome, Genoa, Turin and Bologna, the service already counts on a network of 30 online stores, thus offering a wide choice for customers who wish to receive food, groceries and other products in a simple and immediate manner. The goal within the first year is to expand the network to over 200 stores in more than 50 cities, making the home shopping service accessible to an ever-increasing number of consumers.
“Carrefour continues on its path to becoming a digital retail company, focusing on omnichannel and the needs of the consumer, the true key player in our transformation. The partnership with Just Eat is an important step towards responding to the constantly changing needs of customers, who are increasingly moving closer to food delivery services. Thanks to Just Eat, Carrefour Italia has further strengthened its offer, thus making the selected stores not only a point of reference for customers, but also a support to guarantee an even simpler, more flexible and comfortable shopping experience for all consumers who will choose to receive their shopping at home through a quick and reliable service” says Alessandra Grendele, Director of e-commerce, marketing, data and digital transformation Carrefour Italia.
A RELIABLE AND HIGH-QUALITY SERVICE
The partnership involves the management of deliveries by Just Eat employee riders, thus guaranteeing a reliable and quality service. This choice not only contributes to improving the overall customer experience but also underlines the attention to the safety and professionalism of the riders employed in the delivery activity.
“Our strategy is to invest in diversification and further expand Just Eat’s offering through the launch and development of our proposition in the grocery sector. This path is supported by our vision “Empowering everyday convenience”: we want to enable consumers to get what they want, when they need it while also enhancing the growth of our partners with new customers, new channels and new opportunities. For a few years, food delivery has become part of consumers’ daily lives, becoming a consolidated habit and Just Eat aims to increase the moments to share every day. The collaboration with Carrefour makes us very proud and represents a significant step in meeting the evolving needs of Italian consumers, offering a complete and convenient online delivery experience”, declared Daniele Contini, Country manager Just Eat Italia.
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