Our incubation work helped Minerva to enter the Danish market
Objectives
Launch of a range of a Greek Cheese brand into Denmark in 2014
Response
The white cheese category was lacking a brand and growth when Minerva arrived. Green Seed has been with all the way from knockngthe doors to establishing trust to launching a new brand and to operating the business. The result is that today the range is in national distribution and is the fastest growing Cheese brand in the category segment.
Results
The Minerva brand is etablishedin the Danish market and growth is 2 digit and this has made it possible to launch more products.