Market leader in premium Healthy snacks Customer since 2022
Objectives
Launch of a premium Organic multiproduct brand in Europe through a direct Business Model
Response
The Organic multiproduct snack sector in Europe was still in its infancy when Anaconda identified an innovative handling of organic/natural and protein-rich ingredients. GS Spain supported Anaconda in identifying clear gap opportunities and establishing a bespoke commercial strategy for the European market with a direct service to customers in an omnichanell approach.
Results
The Anaconda brand is clearly gaining recognition and loyalty within the European consumer base having entered in year 1 in Netherlands, Spain, Portugal and Switzerland and launches in 2023 prepared in Germany, Nordic Countries and Italy.