Consumers in Germany are looking for inspiration

The brand communication agency Pilot has investigated how consumer behaviour has changed since the start of the pandemic and what consumers now want. According to the study, shoppers hope for much more than just low prices. Corona has not changed anything fundamental about consumption. Even today, this still functions according to the “catch-connect-close” principle:

According to the survey, German citizens want from trade and industry above all a broad selection of products and brands (Catch), favourable offers and the opportunity to compare prices (Connect). In addition, they would like to be able to complete their shopping in a convenient and uncomplicated manner (Close). The desire for a wide range of choices applies to the entire population. Even in times of corona restrictions, opportunities for diversity and inspiration are not to be missed. This is particularly the case among people who are more willing to spend money (44%) – and can afford it – and who want to give themselves a treat (43%).