
Dedicated producer of “Cheese Bread” based in Valencia (SP), which is a typical Brazilian item and very sought by the Portuguese consumer and Brazilian ex-pats in Portugal Client since 2018
Objectives
Introduce Cheese Bread with Sonae under their Continente label
Results
Apart from “Cheese Bread”, a “Cheese Bread with Garlic” also listed. These items are on the top sales of Continente PL on the frozen counter
Response
Sorted price negotiations and all the requirements related with the products introduction such as products testing, factory documentation and certifications, Art Work and labeling issues
Logistic organization with collection of the goods from the factory and logistic management in Portugal to provide the required full service to the client
