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DORSET CEREALS: A British breakfast abroad

  • Dorset Cereals is a British company based in Poundbury (southern UK).
  • They specialize in the manufacture and distribution of premium mueslis, breakfast cereals, porridges and cereal products.
  • Dorset Cereals engaged Green Seed France to help introduce its innovative and high-quality products to the French retail market.
  • 2 Dorset Cereals products already listed in the trendsetter French retailer: Monoprix
  • Initial sales figures show strong growth since first listing in Feb 2015.

GSF’S ROLE IN GROWING DORSET’S BUSINESS:

  • We act as Dorset Cereals’ local Key Account Manager, negotiating with our network of contacts in the retail industry
  • We organize and attend regular meetings / conference calls with Monoprix in order to monitor sales and the presence of DORSET CEREALS products in their stores
  • We negotiate new listings (extending listing, new skus…)
  • We handle the annual negotiations (price negotiations, listings, opportunities…) between Dorset and Monoprix
  • We handle all administrative matters for Dorset NPD’s
  • We deal with all logistical, financial and administrative communication between Dorset Cereals and Monoprix
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