Fevia mission to China

Green Seed organized with its partner Horsten International a study tour to Shanghai for Fevia Flanders, part of the Federation of the Belgian food industry. The participating members Astra Sweets, Poppies International, Ovidias, Culinor Food Group and Patisserie Alsacienne Bloch went to China to do their homework.  Through visiting retail stores, understanding the (cross-border) e-commerce, discussing with established Belgian brand owners such as Neuhaus and Duvel and meeting up with local importers, the participants got a better understanding of the opportunities and pitfalls.  This will hopefully lead to a fruitful and structural presence in China.