Food Report 2020 – Snacking trend opens up new opportunities for international manufacturers in Germany
Everybody is talking about snacking and the trend will become even more pronounced in the coming year. International manufacturers now will have the opportunity to enter the German grocery retail and food service market with their innovative snacking products.
The “SNACKIFICATION” of food culture is an expression of a more flexible, spontaneous and individual society and was identified as one of next year’s major food trends by Hanni Ruetzler in her 2020 Food Report. It stands for the loosening of clear and learned structures of when, where and how to eat. Traditional meal times no longer structure our everyday lives, but we adapt our eating habits and structures more and more to more mobile and flexible living. Hence, snacks are increasing in demand and relevance and are no longer a synonym for unhealthy eating. New gastronomic concepts for high-quality and healthy snacking are emerging and even classic restaurants and retailers can no longer avoid the need to adapt to the trend of snacking.
Further opportunities lie in the following trends as clustered by Ms Ruetzler:
EATING ART: Art and design change the way we look at our food. This not only provides important “food for thought”, but also develops creative solutions – as a consequence, this also changes food production.
BEYOND PLASTIC: The global plastic problem can no longer be denied and represents one of the greatest challenges for the food industry. Innovative start-ups stimulate the market with alternative solutions. Possibilities range from sustainable packaging to packaging-free systems.
URBAN FOOD: Urban Food stands for new awareness and new movement that wants to promote innovation. Food production, processing and consumption are moving closer together again in urban areas. New technologies are bringing agriculture into cities and the production of new food becomes possible.
Trends provide support and orientation for retailers and the food producing industry, simplify consumer’s choice and create an identity in today’s analogue and digital life.
If you are interested in discussing your opportunities on the German market, please do not hesitate to get in touch with us:
Nicole Günther
Tel: +49 (0) 69 / 97 12 91-25
E-mail: nguenther[at]greenseedgroup.de
Green Seed Germany GmbH
Kennedyallee 93
60596 Frankfurt am Main
Germany
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