French supermarket tills where chit-chat is welcoming growth in popularity

Checkouts where people are encouraged to take their time and chat with the cashier are becoming more popular in France. French supermarket chain Carrefour has launched what it calls ‘Blabla’ checkouts, where customers can take their time to chat with the cashier and have a more meaningful interaction.

The idea comes from the Netherlands but is increasing in popularity in France.

Carrefour first trialled the service in 2019, with other retailers Système U and Auchan following suit after with their own versions. The initiative was put on hold by Carrefour due to the coronavirus pandemic, but in mid-January this year it relaunched it.

The company is now aiming to have at least one Blabla till in each of its hypermarkets around France by the end of March. There are already around 150 shops in France that currently have this type of slow checkout.

The checkout is signposted in the aisle and each customer can choose to go through it. The idea is to take the time to talk to people who want to. There is no time limit, and while the checkouts are noticeably slower than traditional tills, customers are reportedly also conscious not to linger too long if others are waiting.

It humanises the process

The Carrefour in Épinal in the Vosges (Grand Est) has one Blabla till out of a total of 23. Patrick, a local customer, told Franceinfo he liked the idea of it. “I think it’s good. It humanises things a bit more,” he said.

“I think it’s probably more pleasant for the cashiers. It’s a difficult job where people are indifferent, they hardly say hello. They are never happy. So I’d say it’s more of a plus.”

Corinne, who works behind the Blabla till in the shop in Épinal, confirms Patrick’s belief that it is more enjoyable for the staff.

Going against the self-service takeover

The launch of the slow checkouts comes at a time when there are increasingly more self-service checkouts in supermarkets in France. Between 2018 and 2021, the number of hypermarkets with self-service checkouts increased from 81% to 88%.

This includes 99% of Auchan’s hypermarkets, 92% of Carrefour’s and 95% of Hyper U’s.