FRoSTA frozen foods earned major PL contract in Portugal

The leading German frozen foods specialist producer of fish fingers, pasta & vegetable based ready meals, fruits and herbs earned an important Private Label (PL) contract in Portugal which has been nurtured with the local support of GSP.

Deploying PL contracts in Portugal with leading retailers is a complex and demanding service requiring negotiation skills, info on admin and logistic processes, attention to detail, close follow-up and above all, resilience.

GSP has provided “bridge services” between supplier and retailer for the last 2 years in order to get the contract for FRoSTA.