Germans Know The Advantages Of Vegan Diet, But…

A survey with a sample-size of 1,000 was recently carried out for Lieferando and reported in the trade magazine “Food-service”. Results indicated that 88% of Germans would consider one day cutting out animal-based products from their diet. Many are however still reluctant to take on completely the vegan way of life and remain somewhat sceptical.

68% consider that a vegan lifestyle is better for the environment, 60% consider it better for ethical reasons and 65% say it is healthier.

Young consumers are more pro-vegan than older ones. 74% of 18–24 year-olds think that a vegan lifestyle is important in the fight for climate change. And 39% of 25–34 year-olds eat plant-based several times per week, but this reduces to only 13% amongst 56–65 year-olds. One half of this older segment never eats vegan.

A half of 18–34 year-olds are ready to replace their meals with vegan alternatives, but this is reduced to 24% of 56–65 year-olds.
Only 3% of Germans would consider converting completely to vegan food. This compares with 13% who would consider a vegetarian lifestyle and 21% who would explore a flexitarian way of eating.

Not only one’s personal opinion matters to influence opinions about eating habits. 39% of Germans are influenced by people who are close to them, this increases to even 64% amongst 18-34 year-olds.

The reason why so many Germans are not ready to switch completely to vegan food is that 50% state they would miss the taste of animal-based products and 35% consider vegan food to be expensive. Only 15% of consumers think that eating out or ordering vegan food is more complicated than for normal food and 9% do not exactly know which products contain animal-based products or not.