Hot-Chip: The viral spicy snack phenomenon from the Czech Republic

A spicy snack as a viral product? What seems impossible has been achieved by the Czech company Hot-Chip. Founded out of love for chili, it quickly gained fame by offering truly spicy chips. Today, after three turbulent years, during which the company’s products were available on 35 global markets, Hot-Chip is reaching a higher level in the production of high-quality spicy dishes.

In 2019, chili pepper lovers in Ostrava, Czech Republic, were looking for a snack that would satisfy their need for spicy flavours. After many unsuccessful attempts, they decided to produce such a snack themselves. This is how the Hot-Chip company was created. 

Its main product was initially HOT-CHIP Challenge, tortilla chips made from the hottest peppers in the world – Carolina Reaper and Trinidad Moruga Scorpion. Thanks to the unique taste of the chips and the company’s unique promotion on social media, the company gained fame, which allowed it to quickly expand its operations outside the Czech Republic. Soon, Hot-Chip products hit the markets of Slovakia, Germany, Austria, France and Denmark, and then dozens of other global markets.  The imagination and creativity of the company’s creators have placed chili in jams, sauces and honey and expanded beyond the culinary traditions of the Czech Republic and Europe, with variations on African, Mexican (of course!) and Indian cuisine.

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