Lidl outperformed French grocery market In May-June period

According to the latest data from Kantar, from the period 16th May to 16th June, Lidl was the best performing retailer in the French grocery market. The discounter reported a 0.4 percentage point gain in the period.
Lidl now has 8.1% market share, and attracted 784,000 new households to its shops in one year, while maintaining a stable level of shop visits. An increase in media spend (+21%) has also helped lift the discounter’s presence, with increased numbers of shoppers demonstrating loyalty to the brand.

Lidl is also benefiting from the inflationary context: +3.57% in May and +4.37% in June on FMCG according to NielsenIQ. This is because the French have placed it at the top of the list of retailers that improve their purchasing power according to an OpinionWay study for Bonial.
Rival Aldi reported a 0.1 percentage point increase in the period, and now sits on 2.8% share – the discounter attracted an additional 430,000 customers in the period.

Carrefour maintains performance

Carrefour maintained its performance with a 0.1 percentage point increase in June, boasting a market share of 19.8%, with growth driven by the group’s convenience format, which gained an additional 200,000 customers.

Carrefour’s hypermarket and supermarket estates are also gaining shoppers, Kantar noted, and have maintained their market share. Finally, market leader E.Leclerc gained 0.1 percentage points in the period, with a grocery share reaching 22.5%.

Consumer Spend On The Rise

Consumer spend in the period rose by 2.8% compared to the same period last year, with shoppers visiting stores more often (+0.4 additional visits), counteracting a slight drop in sales (€1 less per shop).

The discount channel was the best performer in June, gaining 0.3 percentage points, while the convenience channel gained 0.1 percentage points. Online fell back, however, losing 0.4 percentage points.