Market shares: Aldi, Lidl, Leclerc and Carrefour, the winning quartet
According to Kantar, Aldi, Lidl, Leclerc and the Carrefour group each showed an increase of +0.2 points in market share over January 2023. Intermarché is also doing well, up +0.1 point, while Système U remains stable despite a good increase in consumer traffic.
Discount chains in full swing
Thanks to its increase in customer acquisition and the strengthening of operations to build customer loyalty, Aldi has confirmed its momentum with a 3.1% market share. For its part, Lidl reached 8.1% by managing to both recruit and stabilise its level of loyalty.
A good performance for Leclerc and Carrefour
With a 22.4% market share, Leclerc has progressed thanks to its hypermarkets (+0.3pt) in which traffic has grown by +4.5%. The Carrefour group has a market share of almost 20% (19.9%), with traffic up +6% and the acquisition of new 320,000 customers.
Traffic in Système U up by +6.9%
The Les Mousquetaires group is slightly behind its competitors with a gain of +0.1pt to 15.9%, thanks in particular to its two food brands, Intermarché and Netto. Système U remains stable (11.4%) but their level of traffic has improved by +6.9%, i.e. a much higher increase than the market (+2%).
On the other hand, the groups that are losing the most ground (data not quoted in the Kantar press release) are Casino (-0.5 pt) and Auchan (-0.3 pt).