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Food and Drink Marketing Services

Expanding your food brand export overseas can bring many positive benefits to your business and your bottom line. Businesses both, large and small are gaining international growth and brand exposure with our marketing support services.

Our team of food marketing experts can act as an extension of your in-house staff. We can provide the marketing and sales support you need to successfully launch your new products and sustain ongoing business growth.

Our teams:

  • Understand your products
  • Have local knowledge worldwide
  • Are great to work with

Adopting a holistic approach our marketing support will aid your brands success in new European and global markets:

  • Marketing plan development and execution
  • Brand development and communication
  • Packaging development
  • Social Media and Public relations
  • Events and exhibitions
  • Trade promotion

Brand Development

Helping you to name, develop and register a new brand or Working alongside your brand development team, we will utilise our local knowledge and marketing expertise to assist you with brand development to maintain your brand and values while ensuring acceptance in new countries and territories.

Packaging Development

Different countries can often influence or stipulate design amendsments for packaging to reflect local legislation as well as onsumer-needs and demands. We will recommend and advise any packaging development requirements and offer full support from design to production.

Marketing plan

Our comprehensive marketing plans for the food and beverage brands outline the advertising, PR and marketing activities required to launch and grow your product range with the trade and consumers. To produce your market entry strategy plan we working closely with your management teams to align your market entry strategy plan with your company objectives by market.

Trade Promotion and Exhibitions

A bespoke trade marketing strategy by account is necessary to ensure successful launch and to grow rate of sale over time to meet objectives. We will create those plans and oversee their delivery to optimise sales.We can advise on the right trade exhibitions to attend by market and assist with all aspects, including communicating your presence via the media and to key trade visitors.

Social Media and Consumer PR

  • Influencer campaigns
  • Organic Social Media
  • Digital SEO and Ad campaign management
  • Editorial coverage to build brand awareness

Green Seed

Latest Articles

6 October 2026

Fermented products, microbiota, sugar and alcohol-free options, healthy fats, and high-protein foods:  a YouGov research highlights how new health trends are shaping consumer choices. Retailers are called upon to evolve their product ranges, store layouts, and services. Health is no longer merely a matter of prevention or treatment; it is becoming a key driver of… Continue reading Longevity in daily spending: how consumption is changing

6 October 2026

Artificial intelligence is increasingly becoming part of the shopping journey — from discovering products and comparing options to creating a shopping basket and completing a purchase. Carrefour’s recent launch in Belgium is a good example. Developed together with Mealz.ai, its AI-powered shopping assistant allows customers to ask for recipes, check product availability and create a… Continue reading Carrefour Belgium brings grocery shopping to ChatGPT

6 October 2026

According to the “Health on the Plate” study commissioned by German food manufacturer Heristo and conducted by Kantar, health continues to influence food purchasing decisions across Germany. The study surveyed 2,000 consumers aged 16 to 69 in May 2026 and explored attitudes towards nutrition, protein, longevity and willingness to pay for health-related benefits. Healthy eating… Continue reading Healthy eating matters – but consumers remain price sensitive

6 October 2026

Last year, Dutch consumers spent nearly 15.6 billion euros on food with a sustainability label. This represents a 6% increase compared to the previous year. The growth was attributed to both higher prices and an increase in the volume sold and especially organic products experienced a significant rise. Nevertheless, the share of sustainable food in… Continue reading Expenditure on sustainable food is increasing in The Netherlands, while it’s share remains constant

6 October 2026

Beyond lower costs: why Poland’s manufacturing ecosystem, packaging capabilities and strategic location are creating new opportunities for Western food and beverage brands. Poland Is More Than a Low-Cost Manufacturing Destination For years, Poland was viewed primarily as a place where companies could manufacture products at a lower cost than in Western Europe. Competitive labour costs… Continue reading Made in Poland: A Manufacturing Opportunity for Western Brands

6 October 2026

Over the last five years, major Western markets have seen a consistent decline in the consumption of alcoholic beverages. Beer sales have dropped by 3%, wine by approximately 4.5%, and spirits by 3% to 5%, year-on-year, depending on the source. In contrast to this downward trend, functional drinks are booming and increasingly replacing both traditional… Continue reading The Rise of Functional Beverages: Why Western Consumers Are Swapping Alcohol for Wellness and How to Navigate the Shift

9 September 2026

Summary The UK’s evolving approach to less healthy food and drink is changing the commercial landscape for packaged food brands. New advertising restrictions are part of that change, but the bigger picture extends well beyond marketing compliance. Product formulation, innovation, positioning, retailer relationships and changing consumer expectations are all influencing where future growth opportunities may… Continue reading Beyond HFSS: The Commercial Opportunity for Healthier Food Brands in the UK