New “humanised” edible alternatives for Spanish pets

With pet snacks rocketing at a growth rate in 2024 of +35% vs 2023, while normal pet food is also growing at around +10% and new healthy alternatives (pre and probiotics, non GMO, even gluten free and sugarfree or added vitamins…) now appearing in the market, we now want to focus on new subcategories: dairy and ice cream alternatives.

It’s amazing to see two different companies already in the Spanish trade with yogurts for dogs and cats. Dairy pet, a startup company born in 2022 has launched a pasteurised pet option of yoghourt, under the brand Yowup! in pouch packaging of 115g and 85g made from cow’s milk, seeds and cereals with an omnichannel strategy.

As for pet ice creams, dogs can now enjoy cream, banana or sausage/cheese ice creams in handy pouches of 50g launched by Pampaspet.

Healthy and indulgent pet food alternatives are here to stay and develop without boundaries. How could we help our pet owners to develop the appetite and find those alternatives on the shelves?

To get in touch with our Spain team