New Zealand Trade & Enterprise: Putting trade together,NZTE is the governmental business development agency
New Zealand Trade and Enterprise (NZTE) is the governmental business development agency, focusing on growing NZ business internationally.
NZTE approached GSF with a view to arranging a trade fair between NZ-based companies and French buyers.
With the help of our sister company, Cap & Cime PR, GSF managed to secure a host of prestigious attendees for the event, from both the public relations and retail sectors:
- 11 representatives from French retailers (Picard, Ladurée, Naturalia, La Grande de Paris, etc.)
- 15 journalists from some of France’s biggest publications (Le Figaro, Régal, etc.)
- 9 New Zealand companies represented from a diverse selection of food retail categories.
Before the event:
Using our in-depth knowledge of the French food market, we identified and invited the best trade targets according to the NZ companies’ profiles.
We put together a presentation of each NZ company, adapted to their distribution targets.
We distributed key elements about the event and reminders to ensure the buyers’ attendance.
During the event:
We provided hospitality & guided buyers to facilitate trade discussions.
After the event:
We carried out a comprehensive follow-up operation with buyers.
We made appropriate contact details to all parties to encourage further business between buyers & NZ companies