Nielsen shows a positive trend in German Grocery

In 2014, German Grocery Retail turned over € 249.9 bn, an increase of 2.2%. Of that, Food also increased to € 186.3 bn compared with € 180.2 bn in 2013.

Nielsen showed also that EDEKA in 2014 maintained its No. 1 position with a 2.5% increase in turnover to € 51.4 bn. This accounted for a market share of 20.6%, followed by REWE with 15.4% (€ 38.4 bn, + 2.4%). No. 3 was the Schwarz Group (Lidl and Kaufland) with € 34 bn turnover, an increase of 2.5%. The remainder of the Top 5 (Metro and Aldi Group) shared a small decline (Metro) and a smaller increase (Aldi only +0.8%). The Top 5 companies accounted in 2014 for 72.5%.

The strongest growing grocery trade segment in 2014 was Organic. The two leaders Alnatura and Dennree each grew by over 15%. The No.3, organic wholesaler Weiling in Coesfeld, grew by 11.4%. dm and Rossmann drugstores also grew quite substantially (+9.6% and +7.5%).

For 2015, no major changes are expected. Karstadt department stores will show a loss. The Top 5 will more than likely continue to grow significantly, smaller groups less so.