Olives from Spain: Spanish produce. French pleasure
Olives from Spain is a cooperative of Spanish olive growers. They promote the consumption of olives produced in Spain on an international scale.
n 2009, the cooperative made contact with GSF in an effort to boost consumer awareness of Spanish olive products on the French market.
GSF’s response covered several marketing fronts: POS promotion, website development, social media management, online communication and PR activity
Our activity has led to the following positive results:
- Over 100 press cuttings / year since 2011
- 20% annual increase in website traffic
- 30 000 fans on Facebook (Dec 2014)
- An average of 5 000 to 12 000 participants for
Mix’N’Olives online competitions.
PR activity
We organized several tapas masterclasses, given by a well-known, popular chef, Benjamin Darnaud, which were attended by press and public alike.
We also released a press kit with his recipes.
Online communications:
We created the Mix’N’Olives website to cater to French consumers.
We then solidified our online presence with highquality brand content (newsletters, goodies, microblog, prize draw pages, press articles).
Social Media Management:
Regular status updates, news, pictures, links and recipes posted on both Facebook and Twitter.