Portuguese retailer market shares

The recent Lisbon Food Affair took place in Lisbon between the 12th and the 14th of Feb and it replaced the previous Alimentária, now taking place only in Barcelona.

During the event, Kantar updated the most recent trends including the penetration and evolution of the retailers operating in the Portuguese market.

We can see that CONTINENTE from Sonae continues to be the market leader with 27% of the market, followed closely by PINGO DOCE from Jerónimo Martins with 22%. Discounters and convenience retailers such as LIDL and MERCADONA are increasing their share.. The latter reached 3% market share , but with a penetration of only 34%, which means the potential to increase their share further is still high. The losers are INTERMARCHÉ and AUCHAN in particular when it comes to the mainstream market, as well as MINI PREÇO from DIA.