Quorn turns iconic burger into Veggie at Quick
Marlow Foods launched the first Vegetarian proposition in Belgian’s fast food market leader Quick.
Quick’s hero product, the “Giant” is now also available as Veggie Giant, with a Quorn burger. The launch was heavily supported in the restaurants, outdoor with 20 m2 billboards and online. The commercial results are above expectations. The Belgian consumer simply loves it. Green Seed Belgium guided Marlow Foods throughout this process, from concept over NPD till launch.
