Retail catering market in Germany

Why is consumers’ choice for retail catering products often contrary to general trends for health and sustainability?

One reason is that many retail catering options do not meet  today‘s modern consumers‘ expectations – they criticise poor quality and an unhealthy offer. The demand for varying, healthy food that is tasty has not yet been implemented adequately but, at the same time, retailers use retail catering more and more as a criteria for profiling.

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Green Seed Germany GmbH

Nicole Günther

Tel. +49 69/ 971 291 25

E-mail: nguenther[at]greenseedgroup.de

Images: Ikea Deutschland; Wasgau