Market Research

Delivering a successful food marketing campaign begins with defining your market opportunity. With tailored food and drink market research designed to meet retailer needs.

Green Seed Group’s 25 years of experience of the food and beverage industry places us in a primary position to research and evaluate your market extensively, identifying key points to market that join you and your product with waiting retailers.

Our comprehensive food market research covers many action points, including:-

  • Industry/category monitoring
  • Market opportunity analysis
  • Evaluation of product potential
  • Competitive analysis
  • Consumer research including focus groups
  • Trade research

With an effective level of market research our marketing support and sales export strategies  are aided with a firm foundation of industry knowledge to ensure the maximum success from your brand.

Below are some kind words from Greggs on how we helped achieve them just that.


Leading bakery chain Greggs engaged Green Seed UK to help them research and evaluate the opportunity to open new outlets in the UK, leading to a successful roll-out of new stores:

“This has been a great result for us – we are really delighted with the outcome. Thank you for all your efforts and guidance. I thought the team were excellent.”

Lynne Curtis, Head of Customer and Market Insight – Greggs PLC