What makes successful snacking products?

Snacking is no longer only a quick and convenient meal, but stands also for conscious indulgence. Consumers sometimes want something healthy, sometimes a complete meal replacement, sometimes a sweet treat, sometimes a refreshment… some major snacking trends in the German grocery retail market¹⁾ are:

Nutritional awareness – natural product concepts, low-calorie products and recipes without artificial colouring and flavours

Authenticity – a taste just as good as in a favourite restaurant or from the last holiday.

Clean and simple – back to basics.

Handy formats – bites and single-serving sizes are the ideal companion for on the go.

Strong promotions – social media campaigns, raffles, consumer voting e.g. on new varieties, creative off-shelf placements.

Limited editions – products that are only available for a limited period of time provide variety and activate consumers’ basic desires.

What innovative product do you have to offer to the German grocery retail market and to attract buyers? Contact us and explore your opportunities in Germany: info@greenseedgroup.de

¹⁾ Source: Lebensmittel Praxis 11/2019

Image (top left) by S. Hermann & F. Richter from Pixabay