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A results focused international sales and marketing consultancy that helps food & drink companies succeed in international markets

FOOD MARKETING AGENCY FRANCE

It is said that when French people are not eating, they are talking about food. This is especially true here at food marketing agency Green Seed France, where we are all passionate about food. Our team is composed of a multi-disciplinary group of marketers and sales people, who have dedicated their careers to the food sector. For many of us, our careers have been a natural evolution from our origins in the industry —stocking shelves, working in commercial kitchens, even starting our own brands. We are located in Central Paris, come and visit us to discuss how we can build a profitable and sustainable export business in France.

Sophie Delcroix

General Manager

Sophie has over 20 years of experience in the food and drink sector, in both the traditional and mainstream retail networks, managing top of the range products. She has a double expertise in Sales and Marketing acquired within French SMEs and international food groups. 10 years were devoted to the Export and Account Management and a further +10 years as Marketing & Communication Manager. She worked for various food companies such as Hédiard Luxury Fine Foods, Betjeman & Barton tea company, Labeyrie -sea food, Eurosérum / Sodiaal dairy products… Her bias to action and results orientation are her main strengths in helping the business to grow.

OUR SERVICES

At Green Seed we have a wide variety of services to help food and beverage brands make the most of opportunities entering new markets and expanding in your current market. From the moment you decide to move forward, Green Seed can function as a vital extension of staff to maximize your ability to seed, incubate and grow your brand in the worldwide marketplace.

Our proprietary methodology provides a phased approach to market entrance from initial research and opportunity assessment to sales management and market optimization. Look to Green Seed for expert Market Research, Strategic Planning, Sales Execution, and Marketing Support.

Our Clients

At Green Seed France, we help food companies from abroad grow their business in France. We work with many different types of companies : SMEs who produce artisanal products, or large international groups who want to develop their brands…We are in daily contact with all distribution networks: retail, food service, BtoB or BtoC for all food categories – chilled, ambient, frozen, for branded products or private labels.

Selected Case Studies

ReNourish chilled soups
Olives from Spain: Spanish produce. French pleasure
BLUE DIAMOND: The world’s favourite almonds
DORSET CEREALS: A British breakfast abroad
New Zealand Trade & Enterprise: Putting trade together,NZTE is the governmental business development agency
Our incubation work for the Dormen Food Company helped them gain distribution in the premium retail and horeca channel
PGI quality Welsh lamb promotion in premium retail and foodservice Customer since 1998

Green Seed France

Latest Articles

4 August 2026

The ambition to eat better and consume more responsibly is clear among French consumers, yet the contents of their shopping baskets tell a different story. Data presented at Worldpanel by Numerator’s annual Consumer Day reveals a market caught in a complex paradox that innovative food companies can no longer afford to ignore. Although French shoppers… Continue reading The tension between good intentions and affordability in the French market

5 May 2026

A digital influence that has become essential The verdict is final: more than one in two French consumers now looks to their screen before heading to the table. A recent study by OpinionWay for SIAL Paris reveals the scale of a phenomenon that innovative food companies and consumer goods brands can no longer afford to… Continue reading The Connected Plate: How Social Media is Reshaping the French Food Market

12 March 2026

How French shoppers are turning store brands into a 1st choice within the French market Private labels are no longer a low-cost alternative but a structural pillar of French grocery retail. A late-2025 survey among 1,000 French consumers shows that store brands are now competing head-on with national brands across most FMCG categories. Price and… Continue reading Private Label Manufacturers: Opportunities in the French Market

11 December 2025

Snacking is no longer a passing trend. In mainstream French grocery retail the snacking universe recorded sales of €23.3B in the period to 18th May 2025, notching +22% growth over three years, reflecting lifestyle changes, consumer expectations, and food identity. It is no longer just about satisfying hunger : it’s a combination of convenience, pleasure,… Continue reading Snacking: The Growing Appetite Of The French For A Freer Way Of Consuming

30 October 2025

After years marked by health crises and inflation, 2025 signals a turning point. According to Nielsen data, FMCG sales are up +2% year-to-date (08 2025 vs 2024), while the number of SKUs has increased by +3.9%. These positive signs are not merely cyclical; they reveal a new model of value creation, shaped by connected, demanding… Continue reading A New Model of Innovation: How Social Media Are Redefining Consumption

1 July 2025

Once the symbol of modern retail, the hypermarket model in France is being fundamentally rethought. With non-food sales in steady decline and shoppers adopting more purpose-driven, value-conscious behaviours, major players like Auchan and Lidl are redesigning their store formats, either by shrinking their assortments or adapting to new urban realities. For decades, hypermarkets thrived by… Continue reading Rethinking retail formats: How Auchan and Lidl are adapting to a changing market

21 May 2025

In 2025, protein-enriched foods are no longer limited to fitness aisles or specialist stores. They’re gaining traction across mainstream categories (bakery, pasta, snacking) as both retailers and manufacturers respond to rising consumer expectations around health, performance, and satiety. What was once a functional niche is becoming a structural growth driver. Protein Gains Visibility Across Product… Continue reading The Protein Shift: From Niche to Norm in Retail Food Innovation

To discover how Green Seed France can help your company, please contact Sophie Delcroix. Some brief information about your company and business needs will be helpful in order for us to better respond to your inquiry.

Address

Green Seed France
100 rue Baudin 92300 Levallois Perret – France

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