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Food and Drink Marketing Services

Expanding your food brand export overseas can bring many positive benefits to your business and your bottom line. Businesses both, large and small are gaining international growth and brand exposure with our marketing support services.

Our team of food marketing experts can act as an extension of your in-house staff. We can provide the marketing and sales support you need to successfully launch your new products and sustain ongoing business growth.

Our teams:

  • Understand your products
  • Have local knowledge worldwide
  • Are great to work with

Adopting a holistic approach our marketing support will aid your brands success in new European and global markets:

  • Marketing plan development and execution
  • Brand development and communication
  • Packaging development
  • Social Media and Public relations
  • Events and exhibitions
  • Trade promotion

Brand Development

Helping you to name, develop and register a new brand or Working alongside your brand development team, we will utilise our local knowledge and marketing expertise to assist you with brand development to maintain your brand and values while ensuring acceptance in new countries and territories.

Packaging Development

Different countries can often influence or stipulate design amendsments for packaging to reflect local legislation as well as onsumer-needs and demands. We will recommend and advise any packaging development requirements and offer full support from design to production.

Marketing plan

Our comprehensive marketing plans for the food and beverage brands outline the advertising, PR and marketing activities required to launch and grow your product range with the trade and consumers. To produce your market entry strategy plan we working closely with your management teams to align your market entry strategy plan with your company objectives by market.

Trade Promotion and Exhibitions

A bespoke trade marketing strategy by account is necessary to ensure successful launch and to grow rate of sale over time to meet objectives. We will create those plans and oversee their delivery to optimise sales.We can advise on the right trade exhibitions to attend by market and assist with all aspects, including communicating your presence via the media and to key trade visitors.

Social Media and Consumer PR

  • Influencer campaigns
  • Organic Social Media
  • Digital SEO and Ad campaign management
  • Editorial coverage to build brand awareness

Green Seed

Latest Articles

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9 September 2026

Summary The UK’s evolving approach to less healthy food and drink is changing the commercial landscape for packaged food brands. New advertising restrictions are part of that change, but the bigger picture extends well beyond marketing compliance. Product formulation, innovation, positioning, retailer relationships and changing consumer expectations are all influencing where future growth opportunities may… Continue reading Beyond HFSS: The Commercial Opportunity for Healthier Food Brands in the UK
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4 August 2026

For brands, the new competitive advantage is no longer price alone, but the ability to build trust, empathy and lasting emotional connections with consumers. Increasingly, purchases are driven by emotion rather than necessity. Italy’s e-commerce market is accelerating rapidly and is set to become one of the country’s most important drivers of consumer spending. Forecasts… Continue reading Emotional shopping is driving Italy’s e-commerce boom, with the market expected to reach $148 billion by 2030
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4 August 2026

A recent Shopper Insights study by YouGov (April 2026)* shows a clear shift in the German market: consumers no longer follow strict diet concepts, but instead selectively combine different nutrition trends. High awareness of key nutrition trends Nutrition remains a highly relevant topic for German consumers: – 47% actively and continuously follow nutrition topics, particularly… Continue reading German consumers mix food trends instead of following diets
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4 August 2026

The ambition to eat better and consume more responsibly is clear among French consumers, yet the contents of their shopping baskets tell a different story. Data presented at Worldpanel by Numerator’s annual Consumer Day reveals a market caught in a complex paradox that innovative food companies can no longer afford to ignore. Although French shoppers… Continue reading The tension between good intentions and affordability in the French market
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4 August 2026

For decades, success in the UK grocery market was measured by one metric above all others: share of basket. Today, however, a more important battleground is emerging—share of stomach. While in Q1 2026 coffee and bakery chains are growing their share (+5%), grocery’s growth doesn’t quite equal inflation at +2.7%, while in the hospitality sector… Continue reading The battle for the UK’s changing ‘share of stomach’
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4 August 2026

Finland is currently discussing proposed changes to its Food Market Act that could limit how retailers prioritise and expand their own private label brands. Private labels have become an essential part of modern retail. They provide consumers with affordable alternatives, strengthen price competition, and play an especially important role during periods of inflation and economic… Continue reading Is Finland considering limits on private labels?
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3 June 2026

How Hybrid Meat Products Are Reshaping Dutch Supermarkets A growing proportion of meat products in Dutch supermarkets contain significant amounts of plant-based ingredients — up to 40% — without this being clearly indicated on the packaging. Research by Wageningen’s Foodvalley shows that products such as minced meat, burgers and sausages are often enriched with plant… Continue reading Meat containing 40% plants: no clear labelling in Dutch supermarkets
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