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From Social Media to Shelves: The Growing Demand for Probiotics in Poland
In today’s digital age, a scroll can decide your next snack. Social media isn’t just entertainment it’s rewriting the rules of what we eat and how we think about food. From Instagram reels to TikTok challenges, influencer-approved products and viral health hacks are shaping consumer choices, creating new opportunities for brands to meet the growing demand for wellness-focused foods. We like to think we have full control over what we eat. Opening the fridge or browsing supermarket shelves offers a multitude of options. But how free are our dietary decisions, really? What if, beyond our own hunger and conscious choice, subtle cues from the digital world are quietly guiding what ends up on our plates? Scroll through social media and you’ll encounter image after image of perfectly styled, irresistibly appealing dishes. These endless posts of glistening snacks and carefully plated meals do more than delight the eye they subtly shape our perceptions of what is desirable, trendy, and healthy, influencing our cravings and choices in ways we might not even notice. Probiotics and the New Wellness Era Gut health has rapidly evolved from a niche interest into a cornerstone of the $2 trillion global wellness industry. Once limited to probiotic capsules and yogurt ads, it now shapes how consumers eat, sleep, manage stress, and even approach aging. In Poland, 78% of adult consumers use dietary supplements, with nearly 48% using them regularly, reflecting a strong shift toward preventive health and wellness-focused products like probiotics, a trend that mirrors broader interest in gut health and functional nutrition. Millennials and Gen Z are driving this transformation, representing over 41% of wellness spending despite being only 36% of the adult population. These digital-first consumers experiment with fermented foods like kombucha, kimchi, and probiotic drinks, while seeking science-backed products that deliver measurable results. TikTok and Instagram play a crucial role here: hashtags like #GutTok have amassed billions of views, turning viral trends into real demand on store shelves. Science also confirms the broad impact of gut health. Beyond digestion, a well-nourished microbiome supports mood, sleep quality, immunity, metabolic function, and even healthy aging. Fibre remains a central pillar yet only 5% of adults meet daily intake recommendations and when combined with probiotics, it maximizes benefits for gut bacteria. Emerging evidence also links gut support to reduced risk of chronic conditions such as Type 2 diabetes, obesity, and high blood pressure, making probiotics a vital part of holistic wellness routines. Consumers today are not only seeking products that support gut health they are looking for solutions backed by science, with measurable results. This shift from extreme diets and fads to foundational, daily wellness habits creates a unique opportunity for brands. Products that combine probiotics with fibre-rich foods, are scientifically validated, and endorsed by credible experts can build trust and loyalty, especially among digitally savvy Millennials and Gen Z. In Poland, where nearly 78% of adults use dietary supplements, these insights translate into tangible market potential for functional foods and probiotic innovations. By positioning probiotics as a daily wellness essential, brands can meet both consumer demand and the growing trend toward preventive, holistic health. How Social Media Drives Probiotic Demand In Poland, social media isn’t just a scroll it’s a primary discovery engine for lifestyle and food trends. About 29 million Poles are active on social platforms – roughly 75.6 % of the population -and nearly 81.2 % of adults (18+) use social media regularly. This widespread usage makes platforms like TikTok, Instagram, and Facebook powerful tools for shaping consumer perceptions and behaviours. Short-form videos, Reels, and TikTok challenges have turned food content into a visual lifestyle statement. Social media is exploding with content about healthy eating, fitness meals, and aesthetic wellness routines, and many videos hit millions of views. Hashtags like #healthyfood, #zdrowejedzenie, and #GutHealthPL showcase gut-friendly recipes, probiotic snacks, and functional foods often presented as “eat your skincare”, where what’s good for your gut is also good for your glow. As the mantra goes: “If it’s healthy and aesthetic, it goes viral.” Turning Trends into Sales: Probiotic Demand in Poland The growing interest in gut health and functional nutrition is clearly reflected in Poland’s expanding wellness market. The broader nutraceuticals market which includes functional foods, probiotic yogurts, fortified drinks, and dietary supplements was valued at about USD 5.4 billion (€5.0 billion) in 2024 and is projected to reach USD 10.4 billion (€9.6 billion) by 2033, growing at a CAGR of 7.5% as consumers increasingly prioritise preventive health and daily wellness. Within this landscape, the dietary supplements segment including probiotic supplements continues to show strong demand. In 2024, the Polish dietary supplements market was estimated at USD 2.22 billion (€2.05 billion), with a projected CAGR of 10.9% from 2025 to 2030, driven by rising health awareness and wellness‑oriented consumption habits. Sales data also highlight how ingrained probiotic products have become in everyday routines. In 2023, pharmacies in Poland sold about 23 million packages of probiotic products, with total revenue reaching around 672 million PLN (€142 million), and both volumes and values have been steadily increasing over the past decade. This growth reflects deeper changes in consumer behaviour: Poles are not only using supplements more frequently, but are also incorporating functional foods with probiotics into their regular diets, from probiotic yogurts to fermented drinks like kombucha, which itself is a rapidly expanding niche in Poland (with the kombucha market projected to grow from USD 41.6 million (€38.5 million) in 2024 to USD 141.5 million (€131 million) by 2033). For brands, this means that the trend for gut health has graduated from online buzz to real purchasing power in Poland’s retail and e‑commerce channels, offering significant opportunities to meet the rising demand for probiotic and functional food products. Trendsetters to Trend Buyers: The Probiotics in Poland Market in Motion The rise of gut health and probiotics in Poland demonstrates how digital trends translate into real-world consumer behavior. Social media has sparked awareness and aspiration, making functional foods not just a health choice but a lifestyle statement. With Poland’s nutraceutical and probiotic markets growing steadily driven by Millennials, Gen Z, and health-conscious adults brands have a unique opportunity to meet this demand with science-backed, visually appealing products. Short-form content, influencer collaborations, and engaging educational campaigns can bridge the gap between online inspiration and offline sales, ensuring that gut-friendly products become an everyday part of Polish wellness routines. The scrolls of today are the sales of tomorrow — and probiotics are leading the way! To get in touch with our Poland team Contact Us
Food Retailing insights in Poland 2024
Leading retail chains in Poland from 2021 to 2023, by revenues (billion PLN) The value of the food sector in Poland should reach ca €70bln in 2024 with a CAGR growth forecast of 5.95% per annum until 2029.Food inflation slowed down over the year to around 3.7% from highs of 11.4% in 2003 and 14.4% in 2022. Although real wage growth reached the highest level during 2024, Poles did not allocate additional funds to consumption but focused on rebuilding savings depleted by previous price increases. With greater pressure on price and promotion, discounters’ share of grocery sales is continuously rising. By 2030, it is forecast to exceed 40% of all grocery sales. According to NIQ (household panel), in 2023 discounters already had 37% and local grocery stores 31% market share; with supermarkets trailing at 14%; drugstore chains, kiosks and petrol stations combined at 12%; and hypermarkets with only 7% share. On-line food retailing grew exponentially during Covid but then scaled back to less than 1% share of the market. This is forecast to triple, reaching nearly 3% in 2027. Consumers, especially Generation Z (and increasingly Generation Alpha) expect solutions that ensure speed and convenience of shopping. Therefore, convenience stores and the online sales channel are gaining in importance. There has been a dynamic development of non-food discounters, such as Pepco, Action or Dealz in recent years. Although their food offer focuses mainly on impulse products, such as sweets, snacks or beverages (including those often unavailable in Poland), during 2024 the impulse category generated over €235mln in sales for these retailers. Fastest-growing Retail chains• Biedronka, owned by Portuguese Jerónimo Martins, is a dominant grocery store with a revenue in 2023 of €20 billion and approximately 3,600 stores across the country 2023. Growth plans include c.150 new store openings per year, future expansion into Slovakia and investments in green energy and ESG solutions.• Lidl, a discounter with around 900 stores and an €8 billion revenue, has the second highest share of revenue in the grocery sector and opens approximately 50 stores per year.• Polish chain Dino has grown rapidly over a three-year period with 2,438 stores nationwide at the end of Q1 2024 and a further 250 openings planned during 2024/25. The company has four logistics centres under construction, adding to the eight already in operation.• Żabka has the largest number of stores, with over 11,000 units operating in Poland. Being a convenience chain, their stores are much smaller than other retailers, with a minimum unit size of 45 sqm. The network is developing through franchising (over 9,000 franchisees), with approximately 50 new stores opened each month. Żabka operates one of the largest autonomous store networks across Europe, Żabka Nano, which uses a camera system and technology based on AI to eliminate both cash registers and staff in stores. The chain is expanding abroad, with first stores already open in Romania. To get in touch with our Poland team Contact Us
Consumer demand is back! CPS GfK experts explain what has changed in consumer behaviour
The FMCG market has had a serious problem for a long time, which is the decline in consumption but the first half of 2024 has been much better for the industry. Is demand coming back? What changed and why did the consumer finally start buying more? The positive mood of Poles in the context of thinking about the future, their own finances and what the global and domestic economy will bring are the most important factors responsible for the increase in consumption. Since January 2024, these sentiments have improved significantly and are currently at the level of 3.5 on the scale set by CPS GfK. In comparison, the average in the European Union is -12.9. Polish consumers are most concerned about their own and their family’s safety. This concern is shared by 43 % of surveyed households, which marks a change compared to the end of 2023, because then the most important concern was the family budget (53%, but now only 40%). The third most important concern of consumers is the quality of the food they eat and whether they take care of their body. “It’s not about going from white to black, e.g. giving up sugar in one day. It’s about changes that make you feel that you don’t have to give up on certain qualities of the product, e.g. taste, but choose items that have less fat and less sugar, thanks to which you can control your calorie intake.” Fewer and fewer consumers look anxiously at prices on store shelves. In Spring 2024, 30 % of respondents voiced pricing concerns, which is an improvement compared to spring 2023, when it was 39% (and 55% at its recent peak in Spring 2022). Currently 37 % of households estimate that they are barely able to meet their financial needs, a 6% improvement, while a similar proportion assessing their finances as comfortable has increased. To get in touch with our Poland team Contact Us
Auchan Poland and Intermarché are starting a purchasing alliance.
Auchan Polska and Intermarche have formed a purchasing alliance and want to create joint purchasing structures for the next 10 years. Both chains applied to the President of the Office of Competition and Consumer Protection for consent to consolidation. The partners expect that their cooperation will translate into strengthening relationships with suppliers – by expanding their business prospects, as well as increasing the attractiveness of the prices of the products offered as a result of combining the purchasing power of both brands. The final beneficiaries of the established alliance will be Polish consumers, who will gain access to a wider range of products at prices that allow them to manage their household budgets more efficiently. Intermarché and Auchan Polska intend to become equal owners of newly established legal entities, which, as central purchasing units, will represent both chains in talks with suppliers. If the Office of Competition and Consumer Protection consents to the fusion, a binding agreement will be concluded between the networks by the end of Q3 this year. To get in touch with our Poland team Contact Us
Hot-Chip: The viral spicy snack phenomenon from the Czech Republic
A spicy snack as a viral product? What seems impossible has been achieved by the Czech company Hot-Chip. Founded out of love for chili, it quickly gained fame by offering truly spicy chips. Today, after three turbulent years, during which the company’s products were available on 35 global markets, Hot-Chip is reaching a higher level in the production of high-quality spicy dishes. In 2019, chili pepper lovers in Ostrava, Czech Republic, were looking for a snack that would satisfy their need for spicy flavours. After many unsuccessful attempts, they decided to produce such a snack themselves. This is how the Hot-Chip company was created. Its main product was initially HOT-CHIP Challenge, tortilla chips made from the hottest peppers in the world – Carolina Reaper and Trinidad Moruga Scorpion. Thanks to the unique taste of the chips and the company’s unique promotion on social media, the company gained fame, which allowed it to quickly expand its operations outside the Czech Republic. Soon, Hot-Chip products hit the markets of Slovakia, Germany, Austria, France and Denmark, and then dozens of other global markets. The imagination and creativity of the company’s creators have placed chili in jams, sauces and honey and expanded beyond the culinary traditions of the Czech Republic and Europe, with variations on African, Mexican (of course!) and Indian cuisine. To get in touch with our Poland team Contact Us
Food & Beverage Sales & Marketing Services we offer at Green Seed
In the food and beverage industry, standing out requires more than just a great product. It necessitates a strategic approach that encompasses thorough market assessment, targeted planning, and seamless execution. At Green Seed, we pride ourselves on offering a comprehensive suite of marketing services designed to help businesses not just survive, but thrive in this dynamic landscape. Market Opportunity Assessment: Uncovering Hidden Gems Embarking on a successful international business journey begins with understanding the lay of the land. Our Market Opportunity Assessment service is the first step towards unlocking the potential of your products. With over three decades of experience in the food and beverage industry, we possess a wealth of insights and expertise to delve deep into market dynamics. From analysing market size, category trends, and competitor landscapes to conducting consumer taste tests and online forums, we leave no stone unturned. Armed with this comprehensive understanding, we identify key selling points and market gaps, laying the groundwork for a compelling market strategy tailored to your brand. Route to Market Strategy: Charting a Course for Success Navigating the intricate maze of market entry and sales requires a well-defined route to market strategy. Our seasoned experts at Green Seed specialise in crafting winning strategies that prioritise market segments, channels, and target customers. Whether it’s establishing direct sales channels, engaging with distributors, or forging strategic partnerships, we evaluate options meticulously to ensure optimal results. With a keen focus on supply chain optimisation, pricing strategies, and business planning, we equip your brand with a roadmap for sustainable growth and market penetration. Food Sales Execution: From Seed to Harvest The journey from ideation to market success is a multifaceted one, and our Food Sales Execution service is designed to guide you every step of the way. Our strategic planning process, aptly named ‘Seed, Incubate, Grow, and Harvest’, encapsulates the essence of our approach. We begin by nurturing your ideas, leveraging our international food marketing expertise to transform concepts into reality. Through meticulous incubation and growth strategies, we tailor plans to suit your brand’s unique proposition, ensuring alignment with market needs and consumer preferences. Finally, we reap the rewards of our collective efforts through meticulous execution, driving sales and fostering sustainable business growth in both domestic and international markets. The Three-Phase Sales Execution Process: Turning Strategy into Action Executing a successful sales strategy requires precision and finesse. Our three-phase sales execution process is meticulously crafted to translate strategic plans into tangible results. From prioritising customers and setting up crucial meetings with buyers to managing listings and fostering brand loyalty, we leave no stone unturned. Our focus extends beyond the sale itself, encompassing post-sales activities and robust customer relationship management to nurture long-term partnerships and drive continued growth. Food and Drink Marketing Services: Elevating Brands on the Global Stage Expanding your food brand overseas opens up a world of opportunities, but it also presents unique challenges. Our dedicated team of seasoned food and beverage marketing experts is here to guide you through every step of the journey. With a deep understanding of your products and global market dynamics, we craft targeted marketing strategies that resonate with consumers worldwide. Leveraging our local knowledge and global perspective, we navigate diverse markets with ease, ensuring seamless integration of marketing efforts for optimal brand exposure and growth. Brand Development: Building Identity and Recognition In the competitive landscape of food and beverage, a strong brand identity is paramount. Our brand development services are designed to help you carve out a distinctive niche in the market. Whether it’s naming, developing, or registering a new brand, our experts work closely with you to communicate your brand’s message and values effectively. With a keen eye on local nuances and consumer preferences, we ensure your brand resonates with audiences across different geographies, driving acceptance and loyalty. Packaging Development: Merging Form with Function Packaging plays a pivotal role in shaping consumer perceptions and driving purchase decisions. Our packaging development services combine aesthetic appeal with functional design, ensuring compliance with local regulations and market requirements. From conceptualisation to production, we guide you through every stage of the process, offering strategic recommendations and comprehensive support to create packaging solutions that captivate and engage consumers. Marketing Plan: A Roadmap for Success A comprehensive marketing plan is the cornerstone of any successful product launch. Our experts collaborate closely with your team to develop tailored marketing strategies that align with your business objectives. From detailed advertising and PR campaigns to trade promotion and social media engagement, we craft holistic marketing plans that drive brand awareness and consumer engagement, setting the stage for sustained growth and market success. Trade Promotion and Exhibitions: Maximising Exposure and Impact Trade promotion and exhibitions are invaluable opportunities to showcase your products and connect with key stakeholders. Our trade marketing strategies are tailored to individual accounts, optimising sales performance and driving business growth. From advising on relevant trade exhibitions to overseeing media communication and engagement, we ensure your brand stands out in a crowded marketplace, fostering meaningful connections and driving sales. Social Media and Consumer PR: Engaging Audiences in the Digital Age In today’s digital age, engaging with consumers on social media is essential for building brand awareness and driving trial. Our social media and consumer PR services encompass influencer campaigns, organic social media management, and digital advertising, creating buzz and excitement around your brand. Through strategic content creation and targeted outreach, we foster meaningful connections with your target audience, driving engagement and loyalty in an increasingly competitive landscape. In conclusion, at Green Seed, we are more than just a marketing agency – we are your partners in success. With our comprehensive suite of services, industry expertise, and unwavering commitment to excellence, we empower brands to thrive in the ever-evolving world of food and beverage. Let us help you unlock your brand’s full potential and take it to new heights of success, both domestically and internationally.
More money in consumers’ pockets to fuel spending boom
For several months, economists have been wondering when the Polish consumer will finally start making larger purchases. The January report by the Central Statistical Office suggests that this moment is fast approaching. The leading consumer confidence indicator is now fluctuating at around the level it was at the beginning of March 2020. Economists are quite unanimous that in 2024 consumption will be the driving force behind Poland’s GDP growth. After a year of “inflationary winter”, Polish consumers will be more eager to go shopping, which will be pushed by high salary increases (the minimum wage has just increased by 20%, and the public sector will receive 20-30% more) and higher social benefits. The issue is really just the scale of the expected consumption boom. Some analysts believe that Poles, instead of resetting their portfolios to zero, will decide to rebuild the level of savings damaged by the inflation crisis of 2021-23.That is why, for the first time in a long time, we looked with such interest at the January consumer survey prepared by the Central Statistical Office. These are the first macro data from 2024, although they probably cover only to a small extent the impact of higher wages, the results look promising. To get in touch with our Poland team Contact Us
The battle for the new shopper in Central Europe 2023
After speaking with a large numbers of consumers, interviewing leaders of CE retail and CPG (Consumer Packaged Goods) manufacturers, and combining those insights with additional research, a new report from McKinsey concludes that the grocery sector is experiencing a remarkable transition. This shift may alter the way consumers shop, the way grocers build their value propositions, and the way manufacturers build their brands.The main insights we are sharing in this report are as follows: Consumers trading down at scale, shifting to cheaper grocers, switching brands, and giving up on quality. After the severe inflationary shock of the past 18 months, consumers have become more sensitive to increasing price points and are looking for cheaper options. Although this means being cautious about how much they buy, it’s mostly about finding the best places to shop, identifying name-brand products they can replace with private-label brands, and reducing overall grocery spending to compensate for lower disposable income. All of this has resulted in a greater willingness to swap usual shopping destinations or favourite brands with acceptable replacements. The search for promotions and discounts. Promotions have always played an important role in driving traffic for the grocery business, when done properly. Bearing in mind the current all-time high interest in attractive promotions, retailers and suppliers need to increase their focus on crafting the right selections to lure shoppers and increase brand attractiveness. The commoditisation of health and locality. Inflation is cooling consumer sentiment towards healthier and more sustainable products. In our view, this shift is driven by an increasing penchant to purchase affordable products. Consumers are no longer willing to pay extra for products with already-inflated prices, which holds true for all age groups except Gen Z, who understand the value of organic and locally sourced products,and are willing to pay more. Local one-stop shopping reinvented. Consumers still require proximity to a shopping destination. Regardless of how price sensitive they become, some weekly shopping will always be carried out in a local store. More importantly, the better the value proposition of a local store, the more shopping will be done there. The search for a competitive edge in online. Online grocery shopping in Central Europe continued to gain share in 2022, building on pandemic-related gains from 2020–2021. This differs from Western Europe, which experienced a market correction last year. At the same time, CE consumers intend to spend less on online grocery in the coming year, with price being the key barrier to entry. Central Europe is also not a uniform market, since Czechs and Romanians shop online primarily for convenience, while Poles often hunt for deals. Adapting to the Gen Z-driven market shift going forward. One of the most important trends impacting the market in the next couple of years will be the increasing role of Gen Z consumers (born in 1995 -2012) as primary household spenders. The growing economic clout of Gen Z means networks will need to adjust their value propositions accordingly. This includes meeting the increased interest in specific types of products—which can be done by proper assortment management and building seamless experiences—to increase attraction and loyalty. Combining online and offline experiences into a seamless one will be crucial in convincing Gen Z shoppers to stick with specific retailers, despite their greater willingness to switch between players. Addressing cost and margin pressures are a paramount priority for grocery players. Recent inflationary pressures affected both retailers and CPG manufacturers, with 53 percent of CE companies reporting lower profitability in 2022. In order to maintain or recover profits moving forward, retailers and CPG manufacturers should focus on pulling all key levers to help them rebuild their fundamentals. To get in touch with our Poland team Contact Us
Stark Choices being faced by the Polish Dairy Industry
Despite the war still raging in Ukraine, energy prices still unresolved and inflation still taking its toll, the reality in the dairy industry is very different according to Marcin Hydzik, president of the Association of Polish Milk Processors. According to data from the Ministry of Agriculture and Rural Development, the prices of all dairy products monitored under the Integrated Agricultural Market Information System have decreased since the beginning of the year: natural yoghurt by 4.73%, kefir by 4.53%, UHT drinking milk by 11.84%, cream and cream by 3.73%, packaged butter by 8.31%, gouda cheese by 12.85%, and Edam cheese by 26.23%. Not only retail chains, but also foreign competitors are encouraging a reduction in the prices of finished products – Polish skimmed milk powder is currently more expensive than German, French or Dutch, and Polish butter in blocks is more expensive than German. Therefore, the Polish dairy industry faces a choice – either to lower prices and costs, or to go out of business. The effects in the form of falling purchase prices are already visible. In the context of competition, it is also worth paying attention to the results of Polish foreign trade in dairy products. In the period from January to April 2023 compared to the same period of the previous year, the volume of exports of milk powders increased significantly by over 11%. Unfortunately, in terms of value, exports of milk powders denominated in EUR decreased by over 5%, and in PLN by over 2.5%. A similar situation took place in the case of butter – an increase in volume by over 8.5%, a decrease in value of 7.4%. In the case of cheese, a decrease in the volume of exports of less than 2% was recorded, however, the value of this turnover expressed in euro increased by approx. 9.7%, and in PLN by 12.6%. Exporters of fermented products were definitely in the best position, increasing the volume of transactions by approx. 3.5%, but in terms of value they managed to obtain over 25% more in the domestic currency and over 28% in euro. In the case of imports, a simultaneous increase in volume and value was recorded for SMP and cheese – says Marcin Hydzik. To get in touch with our Poland team below Contact Us
Demand for plant products is growing – forecasts in this food category for 2023
More plant-based innovations than ever are expected to hit the market in 2023. Last year was the year of vegan chicken, but in 2023, it is vegan fish and seafood that will prosper in the market. Sustainability will become increasingly important and food companies and chefs will look for new and creative ways to reduce waste. In addition, the plant-based options in the restaurant menu will be improved and expanded. Food waste is a big problem. Every year, 2.5 billion tons of food are wasted worldwide. This contributes to greenhouse gas emissions because rotting old food produces methane. In 2023, more brands will work to solve this problem. To get in touch with our Poland team Contact Us
Despite reduced purchases, Poles still value loyalty
62% of Poles say that the current economic situation has changed their shopping behaviour. Compared to last year, we look more closely at our expenditure, compare prices in different stores, succumb less often to cravings, and are buying less overall. Study results The quality, freshness and health benefits of the products we put in the basket are important to us. It is not surprising, therefore, that 32% of Poles declare that they now buy products from local producers more often than before, traditionally considered better and healthier. These and other current shopping trends of Poles are reported in a study conducted as part of the “I choose local” initiative of PSH Lewiatan Polish retail chain. Changes in our consumer behaviour are primarily about how we buy. And we buy with greater consideration – 17% of respondents are buyimng less than the previous year, 31% focus on essentials only and 32% say they shop to a specific list. Also, 32% of respondents are more likely to compare prices in different stores,, and 38% of respondents choose products at promotional prices. Quality, buying local and health Consumers see a number of advantages of buying from regional producers. According to 61% of respondents, local products are fresher and tastier (say 44%). This is important, because currently 28% of respondents report that they buy a lot of fresh products, and 44% that they often choose seasonal fruits and vegetables. Almost half also rate local products as healthier –and 30% choose them specifically because of the smaller amount of preservatives. The choice of products from local producers and suppliers also has a patriotic background for Poles – as many as half of the respondents acknowledge that among the greatest advantages of buying from regional producers is supporting the development of the local economy (51%). Selection of local values ‘Today, for consumers, a product is more than just an ingredient to prepare dishes. For Poles, the provenance that accompanies it is becoming more and more important – the methods of production, the family of the producer’s company, or the origin from a well-known local farm or production site. The choice of local products is also a choice of values that follow the decision.’ says Marcin Poniatowski, Member of the Management Board of Lewiatan Holding S.A.